Always liking a good story, I followed up by hitting Google Books and searching for Moe. Up came a Baseball Digest from 1969.
Leafing through the rest of this issue I found an ad for a complete set of 1969 Topps baseball for just $13.95. The March, 2009 issue of Tuff Stuff has it listed at $2,500. Sure, it is a guide and all, but, oh for a time machine.
I also found a nice article in the July, 1968 issue of Baseball Digest regarding Moe's cool negotiating skills.
And another one, this time from the October, 1981 issue of Baseball Digest.