What's behind the beard?

I've often wondered what is on the cardboard beneath the various sticker cards. Is it blank? Advertising? The same image as the sticker? Only Creswell knows.

Our subject today is a 1981 Fleer Star Sticker, Gorman Thomas (card # 77). Standard size (2-1/2" x 3-1/2"). This set has 125 player cards and 3 checklist cards and was issued with bubblegum at fine retailers everywhere.

James Gorman Thomas, III, was drafted in the first round by the Seattle Pilots in the 1969 amateur draft. In 1973 he played his first major league game with the Milwaukee Brewers. Mostly he played in the outfield, sometimes he was the designated hitter. 1981 proved to be a good year, as he was selected to play in the All-Star game. In both 1979 and 1982 he led the American League in Home Runs (45 and 39, respectively). In the early-mid 1980's he bounced to Cleveland then to Seattle and then signed as a free agent with Milwaukee. He ended his career in 1986 with a .225 Batting Average.

Now, like an onion, we shall peel it.

Ta da...

Glossy, waxy white. Now, to figure out where I'm going to stick Gorman.