Reviving the ancient custom

I found reference to the Obak baseball cards in an issue of the United States Tobacco Journal from 1909.

United States Tobacco Journal - October 9, 1909
from Google Books

I found several different advertisements from 1910 that featured the Obak brand, but I haven't found one for the smokes featuring cards.

San Francisco Chronicle - June 8, 1910
from GenealogyBank.com

Here's an example of the T212 Obak cards.

Obak T212 - Hogan
from the Library of Congress

A nickel a pop?  I'd buy them by the carton.