Barry Larkin oddball

My folks picked up a few baseball books from a Cincinnati area library book sale. Inside one of them was this card, probably used as a bookmark.

It standard size and the text on the back refers to events that happened in 1999, so I assume that it is from no earlier than 2000.

On the front is a scratch off area.  It appears that this card is not a winner.  Could it have been a regional game giveaway at the park? 

I guess I'll never know.