That's the neatest Walmart card aisle on the planet. Did you straighten them all up before you took the picture?
That is a smorgasboard.
That's what the one near me looks like too. I think even the packsearchers are bored.
That looks more like the local Target display. Wal-Mart only handles about half that much, and the one closest to me has them at the far end of the express lane.